AALIYAH DIAZ


A multidisciplinary designer and creative based in Seattle. Aspiring storyteller seeking to connect design with community.



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 01 Peyton Todd — 19 Reasons Why

With 19 designers come 19 interviews from across the industry ranging from illustration to book design. I interviewed Peyton Todd, a junior designer at Studio Matthews, to explore her transition from 2D projects to navigating physical space through wayfinding systems and signage.

Special thanks to Peyton Todd for the interview and studio tour!

TYPE                                           Publication  Design   
TIMELINE                                  5 Weeks
YEAR                                          December 2024       












Full overview of final broadsheet.









FLIPPING TO SCROLLING

To preserve the broadsheet's visual style with its quirky arrows, it was essential to incorporate these dingbats into the mobile version. As well as using light and dark modes to signal different stages of Peyton’s career, from past (college years) to future (upcoming projects).











A BRIGHT EVOLUTION

Here's a brief overview of the ideation stage, where I focused on depicting Peyton's journey in 3-D while keeping her 2-D roots. Traditionally, printed dingbats also serve a dual symbol for wayfinding, reflecting an element of Peyton's current projects.